Our Brown Rice Coffee Alternative directly comes from Mr. Matsuo (we love to call him Mr. Brown Rice) in Tottori Prefecture, Japan. He is a passionate artisan roaster. As we both are particular of the quality of our products, Mr. Brown Rice and SEI MEE TEA make a wonderful team. Getting acquainted with him was a privilege for us. Read the following interview with Mr. Brown Rice and become fascinated by his special story.

Once a kimono sales clerk, Mr. Brown Rice took a leap of faith and delved into a completely new world. His journey began with a request from a friend to make a tea from wild grass. Mr. Brown Rice wanted to find the best product for his dear friend. That was when he was introduced to a unique beverage by his macrobiotic teacher.

The brown rice drink was invented by the macrobiotic teacher, and had saved his friend’s life.

Mr. Brown Rice began roasting brown rice in 1993. Since then, he has been constantly improving his roasting method for ease of use and consistency of flavor. When asked what the most challenging part of roasting was, Mr. Brown Rice replied:

The amount of time to roast. Every batch is different. I use the results from previous batches to determine when to adjust temperature and finish the roasting process. My job is to find a way to get along with every change of the weather, no matter what it is.

Roasting brown rice does not use the same formula for each time. It is a very demanding ingredient when it comes to finding right temperature and environmental conditions including humidity.

Even after 25 years of roasting brown rice, he still stands by the roaster at all times to ensure quality. Before every batch is finished, he tries the roast to make sure it meets his standards.

Brown rice is like real life, it doesn’t come with a manual and it isn’t the same every time.

Mr. Brown Rice believes our bodies are made of what we eat. He and his wife enjoy eating natural foods which he defines as “no synthetic substance and no human manipulation involved.” His philosophy is appreciating the life of everything he eats. He likes to find out where his food is coming from and who made it. He wants to offer this same opportunity to his customers, including you.

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